5 Tips for Your Jimdo Store

The Jimdo store is a powerful tool enabling any small business owner to sell their wares on their website. Ecommerce can be a tricky subject though, so I thought you could use a set of best practices to help boost your sales and set up your shop in a way to turn your visitors into customers.


1. Make a separate page for each store item

In order to get the most from your store, it’s a good idea to create a unique page for each item that you are selling. This will help boost your SEO and give a unique URL to each item in your store. Start by editing your navigation to create a new page in your store area. Add your Store Item element to the new page.

2. Add additional elements to your item pages

In addition to your Store Item element, you should add Text, Photo, and Video elements to these pages. This is a great place to put larger photos, instructional videos, and user reviews and testimonials. Make sure you enable the Pinterest feature on any additional Photo elements you place on the page as well as social media Share Buttons to help your customers spread the word.

3. Use tags and store catalogs

You can add tags to each Store Item element in the Text panel. These tags can be used to categorize your products. storetips2Once you have categories set up, you can make separate pages for each category and add a Store Catalog element to that page that is set to only display items from that category.

The Store Catalog element has three different display options including a simple slider. Play around with that along with the new style and spacing options.

4. Take advantage of the order export options

Did you know that you can download a spreadsheet of all the orders that have been placed through your Jimdo store? Click the Store icon in the Site Admin, then click on the Order Archive tab and you will see an Export Orders link at the bottom of the window. Click this for several options to export your data into a CSV that can be opened in any spreadsheet software and many accounting packages.

Some users have used this to track very specific details like how much they charged their customers for shipping in the past month.

5. Include product variations to add flexibility

Traditionally, variations are used for store items with different size and color options, but you can be more creative by using this as a way to offer bulk packages or even expedited shipping options.

Want to sell 3 items for the price of 2 but can’t find a way to do it? Try using variations. You can enable variations from the Price panel of any Store Item element. This will add a drop-down menu for that Store Item where your customers can choose different sizes, colors, quantities, and more. Each variation that you create can have its own description, price, inventory level, and item number.

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Brent Gummow

Multi-talento at Jimdo
Brent Gummow has been building websites for small businesses, non-profits, artists, and educators for the past 17 years in both Ohio and California.

He currently serves as the Multi-talento in Jimdo's San Francisco office, solving problems, educating users, and helping to grow awareness about Jimdo, the easiest website builder on the web.
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  1. Hi. Just started setting this up. However, I cant understand how to make illustration ages with information on the items I want to sell. How to upload the images and fill in the details then make changes as items are being sold. Never having operated a shopping cart either.. Do you not offer a simply upload service? I wanted to try this out before upgrading to a business account.

  2. Hi, I would like to improve my customer experience by adding SHOPPING CART above in the heading. Now, shopping cart is deep down and customer is actually not aware where the shoping cart is. It should be like this http://shop.1924.us/goods/aster-bay-cleansin-oil

    Thks n Rgds


    • Hi Duje!
      It looks like you are using a Jimdo layout that is optimized for shops right now. I think the shopping cart that you have floating on the right is much more apparent than the one on the example that you sent me. However, we are working on some new layouts that will be even better for ecommerce sites like yours. Stay tuned!

  3. Hi, the drop down bar is nice but for my products I need multiple drop down bars, there is simply to many options for one item. Adding one or two more would make selecting the correct item the customer wants simple. Am I able to add more drop down bars for a single item. thanks


    • Hi Nick!
      Unfortunately this is not possible right now. The best work around is to create different store items for the second level of modifications… for example, if you were selling shirts that needed both a color and a size field, simply make each color shirt its own store item with the options of sizing.
      Hope this helps!

  4. Is there currently any way to add in Etsy, Shopify or even an API into Jimdo?

  5. How can I sell things immaterial such as photos or documents… How to allow downloading a document when it has been payed. How to show a summary for a document or an littele picture for a picture ….

    • Hi Patrick – thanks for getting in touch. Gumroad is a great service to sell digital products. You can easily add it to your Jimdo site. You can read more about adding these kinds of widgets (including Gumroad) in our piece 20 Widgets to Improve Your Website. Good luck!

  6. Hi There!

    How do I add a landing page to my site?

    Thank You,

    Annette (with Madison Berrones)

    • Hi Annette – what kind of landing page are you thinking about? There’s more information on starting an online store in our support center that you might find helpful. This covers how to set up a store, add items, etc. I hope this helps!

  7. Notice to create separate pages for each items, then only having a store catalog.

    What if, after creating the item pages, I do create one page and add in all items manually, by creating columns.
    What will be the significant differences doing this and creating a store catalog.

    Thanks in advance,

    • Hi IS,
      If you add all the store item elements in again on the “catalog” page instead of using the catalog element, there is nothing that “ties together” the two duplicate store items (the one on the item page and the one on the catalog page). This will count twice towards the number of store items (remember JimdoPro can only have 15 store items), and it will make your inventory incorrect if you are using that part of our system.

      If these are not an issue for you, then you can do that….
      Another alternative is that you make a catalog page and just use images there. You can lay it out however you like and just make each image into a link to the specific product page.

      I hope this makes sense. Good luck!

      • Heya Brent,

        Thanks for the prompt reply, having a bit of time different here.
        What I have done here actually, made a page(ex name : tools) to display items. Its a page with columns that I add pictures and item names. Then create store items.
        Linking the each item from that page to store item.

        Whats the differences in doing my way and a catalog page? (Will the catalog style provide, custom search/sorting by item/brand/etc by tagging items)

        Thanks in advance,

        • Hi IS,

          The difference is doing all of the work manually (adding the photo and title for each item and then linking it to the item page), versus having the Store Catalog element do the work for you.

          Additionally, by using the tag feature in the Store Item and Catalog elements, you can automatically filter different catalogs to only show certain products. For example, if you wanted only t-shirts to be shown on one page, and only jeans on another page, you could add the tag “t-shirt” on all of the t-shirt Store Item elements, and the tag “jeans” on all of the jeans Store Item elements, then when you add a Store Catalog element on the t-shirt page, all you have to do is add the t-shirt tag and only the Store Item elements with that tag will show up in that catalog.

          There are also multiple layout choices for the Store Catalog element that are available, and are not easy to recreate manually.

          I’d recommend that you take a look at our support article on this subject – it has a lot of great information: http://support.jimdo.com/store/store-setup-guide/store-structure/

          Hope this helps! :)

  8. Heya Julia,

    Thanks for the help & article, will have a detail reading later. Gone through it briefly, seems it answered my question. Will get back to you guys if I need some answers later.
    Thanks in advance.


    • Great! Our support team is also always there for you if you have more questions. You can reach out to them at http://support.jimdo.com/contact/ .

  9. Hey Jimdo team :) Love the website… though I want to know how to add a drop down menu for the main HOME , STORE and contact pages. Can’t seem to figure it out. Also, If I’m in South Africa and don’t have PayPal, how will my possible upgrade to Jimdo Pro work?

  10. In my shopping page I need to be able to have a form sent in with the order. How is this possible I cannot figure it out. I have the form that I need filled out

    • Hi Chris!
      I don’t think there is a way to completely tie the two together. One trick is to simply have the form on the same page as the store item and tell them in the text that they need to fill it out. Another option is to put the form on a page and then link to it in your purchase confirmation email.

      Hope this helps!


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