Over the past couple days, we’ve gone over the basics of running a successful online store. You learned how to set up your payment options and best practices for creating store items and catalogs. Now we’re going to dive deep and explain a few advanced features that will take your store to the next level.

In the screencast below, I take a closer look at a store item and explore shipping options, sale prices, and item variations.

Here are a few things in particular I’d like to highlight from the screencast:

  • Customize your shipping times and availability messages. You don’t have to stick with simply saying that an item “Ships in 1-3 days” and is “Available.” Change this text to whatever you want by visiting your Store Settings in the Site Admin.
  • Use the List Price to show your customers when you’re having a sale. Try not to overuse sale prices, however, or you’ll give the impression that none of your products are worth their true price.
  • Try out creative item variations. You can use item variations to give your customers volume discounts or to make add-ons available. Be creative and you’ll find tons of different ways to use item variations.

If you have any questions, let us know in the comments below or get in touch with us on Facebook or Twitter. Check back tomorrow for more tips about running an online store.


Dan Gray
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Dan Gray

Social Media and Content Strategy at Jimdo
Dan joined Jimdo in October 2012 after returning from a year of teaching English in Dresden, Germany. He can't grow a beard, but he loves strategic board games, Victorian novels, and strumming the seven chords that he knows on guitar.
Dan Gray
Follow Me