Advanced Store Tour: Shipping Options, Sale Prices, and Item Variations

Over the past couple days, we’ve gone over the basics of running a successful online store. You learned how to set up your payment options and best practices for creating store items and catalogs. Now we’re going to dive deep and explain a few advanced features that will take your store to the next level.

In the screencast below, I take a closer look at a store item and explore shipping options, sale prices, and item variations.

Here are a few things in particular I’d like to highlight from the screencast:

  • Customize your shipping times and availability messages. You don’t have to stick with simply saying that an item “Ships in 1-3 days” and is “Available.” Change this text to whatever you want by visiting your Store Settings in the Site Admin.
  • Use the List Price to show your customers when you’re having a sale. Try not to overuse sale prices, however, or you’ll give the impression that none of your products are worth their true price.
  • Try out creative item variations. You can use item variations to give your customers volume discounts or to make add-ons available. Be creative and you’ll find tons of different ways to use item variations.

If you have any questions, let us know in the comments below or get in touch with us on Facebook or Twitter. Check back tomorrow for more tips about running an online store.

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Dan Gray
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Dan Gray

Social Media and Content Strategy at Jimdo
Dan joined Jimdo in October 2012 after returning from a year of teaching English in Dresden, Germany. He can't grow a beard, but he loves strategic board games, Victorian novels, and strumming the seven chords that he knows on guitar.
Dan Gray
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  1. This is great to know. I am currently looking at starting another online business that needs the shopping cart feature. It would be wonderful if there was the ability to update the shipping price after the invoice has been sent to the customer, or ultimately, a shipping price per item depending on the weight of the product would be ideal.
    For example, rather than charging a standard shipping price, the ability to inform the customer of how much the fully packaged and weighed package would cost to send.
    The other possibility would be if an item weighs 350 grams then it would be charged as $1 postage, but if an item weighed 1.5 kilograms it would be charged at $5.25 postage.

    • Great feedback. We’re absolutely looking to expand our shipping options to include options based on weight and other characteristics.

      Let me know if you have any other questions about our ecommerce tools and I’ll be glad to help you out :)

  2. Hi Dan,
    Great tutorial. I am new to Jimdo and was having a rough time with a few things while building my ecommerce website because I’m a visual person. I can read something about a task and get it done but takes me much longer to get it done. This video sure helped clear up a lot of things I had questions about. I look forward to seeing Jimdo make the shipping features better. What happens when someone orders multiple items? That is my biggest concern for the shipping rates.

    • Hi Gene!
      Glad the videos helped a bit. Our team is working on the shipping features as it is a very regular request – we’re just not sure when it will be available.

      As for multiple item orders, how our system handles it depends on how you have it setup. Part of our store guide explains different shipping strategies and should give you a good idea of what will work best for your situation:

  3. Hi,

    I am working on a site at the moment which I intend to convert to a Jimdo Business site once I have worked out all the details and styling. In the postage section I really need to offer 2 or 3 different postage services within the UK, ie next day, 48 hour and standard service. I would want to use each of these services in conjunction with the weight based system calculation system. I don’t believe there is any sort of work around for this at the moment (please let me know if I am wrong and there is) but is this feature in development and if so do you have you any kind of timescale?

    Do you have a page where people can request / vote for development projects? It would be great to see other peoples ideas and thoughts and see if an idea had been proposed previously and what sort of support it might have.



    • Hi Peter. Unfortunately, this is not currently possible with Jimdo. However, feel free to contact our Support Team ( if you’d like to request this as a future development project. Thanks for reading! Happy New Year. :)

  4. It looks like you are working in Jimdo Business. I’m working on a free site, and my settings do not appear as they do in this video. Can I still enter color options on my site?

    • Hi Nancy – Thanks for writing in. This video was made before we released our new “look” and user interface last August, so that’s why it looks different from what you’re seeing on your screen. We’ll need to give it an update soon :) To your question, you can enter different color options for a product using a JimdoFree site – no problem. This support article will walk you through how to do it, under “Add Item Variations” (and it shows the current menu items). For more advanced store features, like shipping options, discount codes, and more store items, you may want to consider upgrading to JimdoBusiness if and when you’re ready. But in the meantime, I hope you enjoy your JimdoFree site!


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