Creative Content Ideas for Small Business Blogs

Business blogs are an often overlooked asset for small businesses.

It can be difficult to justify a business blog in terms of return on investment, especially since content marketing is still a fairly new tactic.

Creative content ideas

However, over the past four to five years the business benefits of blogging have become clear.

  • Business blogs lead to 55% more visitors.
  • Companies that blog have 97% more inbound links.
  • Businesses with blogs have 434% more indexed pages.

As a result, the content marketing industry has grown radically and become a proven method for cost-effective branding.

In turn, businesses of all sizes have added blogs to their websites, experimenting with various content strategies. While business goals remain the same—increase leads and sales—there is a distinct emphasis placed on communication objectives. It’s crucial for today’s businesses to have a unique personality and voice, which can be crafted most easily with an effective blog.

Let’s take a look at some creative content ideas small business blogs can implement today.

Industry-specific infographics

Infographics are a cost-effective and potentially viral form of blog content.

An infographic is a visual representation of data, packaged as an image that can be easily embedded and shared on any platform.

There’s no such thing as an industry that is “too boring” for infographics. With a bit of creativity you’ll be able to find a relationship between your industry and a broader category, which will make your infographic appealing to a larger audience.

The world's fastest roads

Here’s a few unique examples:

These are just a few of the many small business blogs tapping into the power of infographics. There are many free and cheap tools to create infographics, but allocating a designer’s time or hiring a designer ensures a high-quality design.

User-focused contests

Holding a contest is a common approach to increasing blog traffic.

One of the most popular tactics is to offer blog visitors a chance to win a gift card by either sharing or commenting on a blog post. However, this tactic only increases vanity metrics rather than really increasing engagement and awareness.

You cannot hide forever, Duke. You don't know the power of the orange side!

The winning submission of the “Beat Duke” GameDay Signs Photo Contest.

Instead, try crafting a user-focused contest, where the contest and prize are related to your business.

For example, Syracuse’s “Beat Duke” GameDay Sign contest encouraged Syracuse basketball fans to upload photos of their GameDay signs for a chance to win tickets to the Syracuse vs. Duke game.

A plumbing company might ask for photos of leaky faucets and offer the best photo a free repair, while a pet food business might ask for your cutest pet picture and give away free food to the winning cuddly companion.

The costs are relatively low for this strategy, as the only investment is the cost of the prize and the time it takes to craft a simple list of terms and conditions. Additionally, user-focused contests are commonly shared with peers on social media and help grow brand awareness organically.

Heart-on-the-line storytelling

Businesses often forget that blogs are traditionally a medium for storytelling—a place to express oneself and share personal moments. One of the best small business blogs I’ve seen this year is the Groove HQ blog, where CEO and Founder Alex Turnbull publishes insightful pieces as his company strives toward $100K in monthly revenue.

Many of his posts are about dealing with failure. He essentially puts his heart on the line as the face of the company. For example, a post from January entitled “What I Fear Most As a Founder” takes us through all of his fears and explains how each fear drives him to succeed.

Not only have some of his posts gone viral, but they have cultivated a strong following. When the CEO/Founder of a company demonstrates transparency, he or she instills trust. Small businesses have the advantage of being able to tell more personalized and expressive stories, while larger businesses have many obstacles to getting an emotional post approved.

Thematic series

A creative way to increase the number of new and returning blog visitors is developing a thematic series. A great example comes from one of my favorite blogs, Spin Sucks, which is an educational blog for public relations professionals. Gini Dietrich, the Founder at Arment Dietrich and Spin Sucks, has a weekly series called “Gin and Topics.”

This series usually begins with a short anecdote and then dives into five featured videos that were submitted by followers and peers. This tactic is exemplary because it combines user-generated content, storytelling, and rich media.

Small businesses can put these tactics into practice with a very low budget – usually just the time it takes to write a post.

 

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Jesse Aaron

Community Manager at WebpageFX
Jesse is a Community Manager at WebpageFX, runs a blog about social media marketing, and has a passion for DIY projects—especially homebrewing!
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9 Comments

  1. This is a very good article about content marketing. We’ve been trying to improve our content progress at https://www.studypods.com/blog/. Check out our infographics and blogs sometime.

    Reply
    • Thanks Ben!

      Reply
  2. Jesse, it makes me so happy to hear you like Gin and Topics! It’s certainly one of my favorite blog posts to curate each week. The funny thing about it is it has nothing to do with PR or marketing (which is what we focus on the rest of the week), but it encourages people to take a few minutes for a brain break. And it definitely has a theme! Thanks for telling people about it.

    Reply
    • Anytime Gini, thanks for stopping by! Gin and Topics is always a nice respite from the marketing/PR/social media/[insert digital communication practice]. I’m really glad I caught last week’s because I’m a huge Conan fan and seeking Alex Trebek come out with classy vengeance made my day haha :D

      Reply
  3. I really appreciate the effort of the blog admin you are doing well, keep up the good work, best of luck for the future

    Reply
  4. Interesting business idea, it is a good way to take off in the world of online business, plus it offers the possibility of independence and provision of proper time.

    Great post!!!

    Reply
  5. Very interesting written about contests. Wonderful idea! I will try for my site. Thanks Jesse:)

    Reply
  6. Infographics one of the best methods of marketing content, thank you for the article Jesse!

    Reply

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