Selling Online With Jimdo: From Beginner to Expert in One Week

Whether you’ve already made your first foray into ecommerce or you’re looking to get started, you’re going to benefit from the week of ecommerce tips that we’ve prepared. Every day this week we’re going to give you advice on how to run a successful online store using Jimdo.

Today we’ll start with the basics, and throughout the week we’ll cover general ecommerce advice as well as Jimdo-specific options for online stores. Keep your eye on our blog and you’ll be an expert online store owner by the end of the week.

If you haven’t already, create a free Jimdo website by selecting one of our modern templates. Once you’ve logged in to your website, you’re ready to set up your online store.


Getting Started

Today we’d like to show you how to set up an online store with Jimdo. There are two important steps you’ll need to complete before you can sell online with Jimdo: create a personal profile and configure your payment options.

1. Create a personal profile

This easy step will take you less than a minute to complete. Simply log in to your site, click Settings, then select Personal Profile in the Account section.


Fill in all of the information (name, date of birth, etc.), click Save, and you’re done.

2. Configure your payment options

Next, you’ll need to set up your payment options. This is a crucial step, because we want you to get paid when you make a sale!

We’re going to focus on PayPal in this blog post—depending on the country you live in, you may have different payment options available. Please log in to your website and hit the Help icon (“?”) in the Site Admin to learn more about payment options in your country.

The following is a large section, but rest assured that setting up PayPal is very straightforward.

  1. If you haven’t already, sign up for a PayPal account on their website. If you’re part of a business or other organization, sign up for a business account, otherwise simply sign up for a personal account—you’ll be able to accept payments with either account.
  1. Now that you have your PayPal account opened, you’ll need to copy some information to your Jimdo account so that your online store can connect with PayPal. Log in to your Jimdo site, click Settings, then select “Payment Options” in the Store section. Tick the checkbox next to PayPal and you’ll see a new panel appear that asks you to fill in your API Username, API Password, and API Signature.
  1. PayPal makes it extremely easy to get your API credentials: Simply click here to use PayPal’s automatic API credential locator. You’ll be asked to log in to your PayPal account, and then all of the required information will show up automatically.

    If you haven’t already upgraded to a Business Account, PayPal will ask you to do so at this point. Don’t worry, it’s free to upgrade.

  1. Copy and paste the API Username, API Password, and API Signature into the settings panel in Jimdo. Make sure that you’re copying and pasting without any extra spaces or characters—even one small mistake will make it impossible for Jimdo and PayPal to communicate. Click Save after you’ve entered the information.

That’s it. If you’ve entered all of the information correctly, your store is set up and ready for business.

Tomorrow, we’ll go into more detail about selling online with Jimdo. If you can’t wait, you should check out Brent’s blog post: 5 Tips for Your Jimdo Store. Over the next few days, we’ll elaborate on the points Brent discussed in his post.

If you have any questions, get in touch with us in the comments below, or reach out to us on Twitter or Facebook. We’d love to help!

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Dan Gray
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Dan Gray

Social Media and Content Strategy at Jimdo
Dan joined Jimdo in October 2012 after returning from a year of teaching English in Dresden, Germany. He can't grow a beard, but he loves strategic board games, Victorian novels, and strumming the seven chords that he knows on guitar.
Dan Gray
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  1. Hi, Dan. I’m an author and have my first book for sale. I chose Jimdo because of the integrated store and blog as I heard they help with SEO. Your blog says, “If you’ve entered all of the information correctly, your store is set up and ready for business.”

    Prior to completing those 4 steps, I set up shipping, tax, etc. in the Jimdo Settings. When I signed up for my PayPal Business Advanced account, I thought it would be simpler to set up the preferences on PayPal so I deleted them from Jimdo as I was concerned that customers would be charged twice. PayPal had additional shipping options and it looks like they have an integrated system that I can use to print USPS shipping labels.

    I completed steps 1-4 above and made a TEST purchase but no shipping or tax were charged. I reentered the info in Jimdo Settings and did a few more test purchases. Things look like they are working but I was not able to use the shipping and tax information that I set up on PayPal. Also, the PayPal/credit card logo looks weird and at one point I got an error message in German.

    PayPal shows that I have MANY, many more confusing steps I need to do to integrate PayPal into my website. They also have some detailed videos but none are for Jimdo sites. Here is a link to their page so you can see what I am talking about.

    1. Is there a reason for me to complete their integration or shall I just keep the simple payment options the way you described above? I have spent days going back and forth between Jimdo, PayPal, and YouTube trying to figure this out.

    2. Will I be able to easily offer my customers the PayPal Bill Me Later feature?

    Please, HELP!

    Thank you, Maureen King

    • Hey Maureen,

      Glad to hear you’re using Jimdo to sell your book. You should send us a link to your website so we can check it out :)

      Sorry about all the confusion with PayPal. The short answer is this: Jimdo only uses PayPal as a payment gateway, so none of settings in your PayPal account matter except for the three mentioned in the post: API Username, API Password, and API Signature.

      This means that you’ll need to use Jimdo’s built-in settings for shipping for the store you build on your Jimdo website, and you won’t be able to use any of PayPal’s other features, such as Bill Me Later.

      If you’ve got other questions about the store, let me know here, check out the Store section of our Support Center (, or get in touch with our Support Team (

      • Thanks for the clarification, Dan! I should have asked about 3 weeks ago but was trying to figure it out instead of bothering you guys. I work full time as a school counselor and am getting all of this done in my spare time.

        1. Was there a reason for me to sign up for the paid Advance PayPal account or can I use the free plan with Jimdo? I chose the Advance plan since I wanted to keep my customers on my site but now I am wondering if they will leave during check-out anyway since it is just a payment gateway?

        2. Since I am not able to use the other PayPal features, can I instead choose to use Square? I was told no, yes with HTML, and then no, again by Jimdo Support. Square will save me a lot of money since they do not charge the $.30 transaction fee that PayPal charges. It would not be an issue if I were selling expensive items but it is a really big deal considering the book will sell for $11.90 after a 30% discount during the Pre-order sale.

        3. Is it best to actually have a page called “Store” with the book on it or should the page title (and navigation tab???) be the name of the book? (I Don’t Want to Go to Kindergarten…I’ll Miss You Toooo Much) I know to have separate pages for each additional item in the future but want to set it up correctly now in terms of layout and SEO.

        I hope to finish revamping my site this weekend and have the store ready to go by Monday. Here is the link: Feel free to check it out and give me some suggestions. :) I set the site up before having a chance to watch all of the workshops so I have quite a few changes to make. When I started my site, I don’t think you had actual author sites, or at least I did not know about them. I have recently been getting some ideas from Life Momentum’s site.

        Thanks, again! Maureen King

        • You never have to worry about bothering us—we’re all here because we like helping people figure these sorts of things out :)

          1. There’s no need for you to use the Advanced PayPal account—and if there’s any fee associated with it, you should certainly cancel it. A free PayPal merchant account is sufficient for Jimdo, and, as I said above, you won’t be able to use the extra features (like keeping customers on your site) with Jimdo because we don’t integrate those PayPal extras.

          2. At the moment we don’t support Square, but we’re definitely looking at additional payment providers. I’ll pass along your vote!

          3. It’d be best to put the book on its own page as you described, for a few reasons. First, as you mentioned, it has some SEO benefits because people may search for the exact title, and also because anyone who sees the result in search engines will see the title of the book rather than “Store.” Second, a single item page gives you some room to add customer testimonials, social media share buttons, etc. Finally, it means that there is a direct link to your book that you can share—this may be more important in the future when you have lots of books, because you don’t want to tell people “Go to my Store page and scroll down to the 17th book.”

          Thanks a lot for your feedback, and get in touch with me if you’ve got more questions!

          • Hi, Dan! You said you like to help people figure things out so this is your lucky day. :) I thought I had everything good to go (including multiple TESTs to check confirmation messages, etc.). I made the store page visible and then wanted to actually make one purchase so I could see exactly what my customers would see when they check out. My husband and I both tried repeatedly, using a MAC and PC and different credit cards and it only worked properly about 20% or less out of the attempts. The first 3 attempts did not work. We only finalized one purchase attempt as we don’t want to keep incurring service charges but we were taken to 3 different PayPal pages when we checked out. Only one of the 3 worked correctly. The other two would not allow us to either type in our card number (the number went directly on top of the words so you could not read the number) or the expiration date (the date was connected to the end of the word “Expires” eg. Expires01/01). That resulted in the card being declined.

            I called PayPal and finally hung up after being on hold for over 30 minutes after someone said they would transfer me to the correct department. (I called them twice last month and had been on hold for over an hour each time after being transferred. I finally gave up on their customer support those times, as well. It really makes me wonder how they will be in the future when they are my only option for credit cards.)

            I decided to send them an email. Their response suggested that perhaps it was set up wrong from my end. Is that possible when I did the simple API entries, ran successful tests through Jimdo check-out, and COMPLETED one transaction in which PayPal automatically marked “Paid” in my store, sent my husband a confirmation, and deposited the payment into my account less the hefty service charge? I just sent PayPal another email with about 8 PDFs of the screens so they can see exactly what is happening.

            The only thing I think might be an issue is that there are 2 check-out buttons in the shopping cart ~ one above it and one below it. They both seem to do the same thing. Could you PLEASE go to my page and make multiple attempts to purchase my book to see if you can shed some light on the problem? I would really appreciate it. I am concerned that customers will not trust my site if the check out process does not consistently work properly.

            Thanks, Dan! Maureen King

            Book: “I Don’t Want to Go to Kindergarten…I’ll Miss You Toooo Much!”

          • Hi Maureen,

            I do indeed love to help people! I took a quick look at your problem and wasn’t able to solve it, so I went ahead and created a ticket for our Support Team here in San Francisco. They’ll be able to take a closer look and figure out what’s going on with their additional expertise.

            Thanks a lot for your patience, and I’m sure we’ll figure out what’s going on.

  2. Hi Jimdo, great post and thank you. I would like to know also if it is possible to make login websites with the Jimdo platform? Username and password.

    Thanks, Luke

    • Hi Luke,

      At the moment we don’t have a user account feature that would let people log in to your website. It’s something we’re looking at, and I’ll pass your message along to our development team. Thanks for reading!


  3. Hi, is there any way to add alternative payment methods besides paypal… specifically looking at Bitcoin as that is my Businesses key area

    • Hi Paul,

      At the moment PayPal is the only payment method we offer in the States—we have Paymill in Europe and elsewhere.

      We’re looking at other payment gateways, though I don’t think that Bitcoin is currently an option we’re pursuing. I’ll pass your feedback along though!

      Thanks for the comment. Let me know if you have any other questions.

  4. Hello,

    Is there a way to include a comment field with a store item so a customer can indicate color, size, etc? Just a quick text field to be able to elaborate on the item ordered?



    • Hi Jeff,


      If you log into your site, you can click Settings > Store > Settings and scroll down to the option that says “Note Field for Checkout Page.” Whatever text you enter here will be shown above a notes field that appears during the checkout process.

      Let me know if you have any other questions!


  5. Hello, I’m seriously considering opening up an online store through Jimdo and I believe I know enough to satisfy me at this time. My only question is do you offer something for sellers to get on search engines. If so, does it cost extra? Thank you for your time.

    • Hello Lindsey!
      Jimdo includes some great tools for getting your site noticed on search engines. We describe all of these tools in our support center here:

      Additionally, flip through the “Promotion” topics on the blog to see a number of different posts that can help you with more advanced techniques, strategies, and tools to maximize your site’s visibility and search engine success.

  6. Hi everyone, can i remove or change “add to card” button. Thank you :)


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